Quick Fact: There are over 2.38 billion monthly active users swimming in social media waters
But wait...there's more!
• 60% of consumers visit Facebook before visiting a brick-and-motor location or website
• 62% say Facebook is the MOST important and useful social media channel to research small businesses
• 80% are more inclined to purchase from you if they see a credible authentic Facebook age associated with your business.
You'd think with those stats it’d be easy as watching Tom Hanks in SPLASH for the umpteenth time to get new followers and eyes on your content -- just pop in a photo, sprinkle on a few words, frost it with hashtags, and VOILA! This can't be further from the truth, but it happens all the time.
I like to think of your social media messaging as your "floatie" device, and if you haven't gotten your toes in the water yet, no worries. The key is to get started NOW!
Well, if it's anywhere from dusk to dawn, please hold that preserver and call me in the morning.
If you're reading this, you're probably contemplating diving in, or maybe you've already been treading water, because you're not sure what to do, or perhaps you're simply too busy running your business, and you're thinking JAWS ALERT!!, so you stay out of the water completely.
The thing is, it's incredibly important to your business that people see and hear from you regularly because:
it will get you new customers (*FastFact*: Social media marketing increases your brand’s awareness.....78% of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as how they identify new brands products and services)
it will help to keep the ones you have buying from you and possibly referring others to you (*FastFact: 71% of consumers who received a quick response on social media would recommend the brand to others)
you're less likely to lose customers to your competitors who do have a social media presence (*FastFact: 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence)
I'll let you in on two not-so-secret secrets that I know…
Having your business on social media validates your business or brand.
The real value of social media is to create, maintain, and grow your customer/client base by engaging with connections.
Have you ever tried to look up a business only to find they don't have ANY social media presence on Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.? You may have caught yourself thinking "are they legit?" or, "are they really professional?" or, the WORST case scenario, "is there something wrong with this company?"
You want your social media messages to let consumers know you value communication (which means you VALUE your customers).
So, let me help you get in the water - no swimsuit required!
P.S. No sharks were harmed in this story 🦈 *stats via HootSuite