Now that you know a little about me and what I do, I want you to know why
social media is so important to growing your business and keeping it that way.
Did you know there are more than 3 billion people who are active on social media?
That's 10 times the size of the U.S. population!
If you're a small business owner (or on your way to becoming one), you only need to reach a teeny tiny, eensy weensy fraction of social media users who want your products or services, so you're able to build a successful business...why not take advantage of it?
Think of social media as a level playing field; if you're a small business or start up, you don't have the budget to run TV or web ads the way big companies can, but your Facebook & Instagram profiles give your business the same exposure and opportunities the big players have to build a customer following...pretty awesome when you think about it. Before social media, this wasn't really possible.
So, even though I'm a words-and-ideas kind of girl, here are some numbers to think about:
• 75% of consumers use social media as part of their buying process.
• 78% of small businesses attract new customers and engage their existing customers using social media.
• 85% of online orders from social media come from Facebook alone.
• 62% of consumers share online deals with friends through social media, exposing your brand to a broader audience.
And if you're thinking you have a great professional website, and you don't really need to bother with social media, here's something you should know:
It's incredibly important to your business that people see and hear from you regularly because:
It helps keep your customers aware of you and your offerings, as well as providing the opportunity for referrals by tagging a friend or two. (71% of consumers who receive a quick response on social media would recommend the brand to others*)
You're less likely to lose customers to your competitors who do have a social media presence (63% of consumers who search for businesses online are more likely to use ones with an informative social media presence*)
I'll let you in on 2 not-so-secret secrets....
1. Having your business on social media validates your business or brand.
Have you ever tried to look up a business online, only to find they don't have ANY social media presence on Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.? You may have caught yourself thinking are they legit? or, are they really professional? or, WORST of all, is there something wrong with this company?
2. The real value of social media is to create, maintain, and grow your customer/client base by engaging with them regularly....in other words, making a connection with them and keeping it going.
You know how it is: consumers have more choices than they've ever had. For your business to stand out, they need to hear from you and know that you're listening to them.
It's like your relationships with people: those you communicate with the most are probably the ones most often on your mind. And because they're on your mind, you remember to check in with them.
That's what you're doing for your business when you use social media effectively, and --
I'd love to do that for you!