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Social Media is VITAL to connect you to your consumers/customers/fans/tribe, etc. Think of your profiles and messages as your pool "floatie" device, and if you haven't gotten your toes in the water yet, no worries. The key is to get started NOW (well, if it's anywhere from dusk to dawn, please hold tight and call me in the morning).  


If you're reading this, you're probably contemplating diving in, but you're not sure what to do, or you're simply too busy running your business or, you may just think JAWS ALERT and stay out of the water completely.   The thing is, it's incredibly important to your business that people see and hear from you regularly because: 

  • it will get you new customers (FAST FACT*: Social media marketing increases your brand’s awareness.....78 % of small businesses use social media to attract new customers.  Furthermore, 33% of customers have identified social media as how they identify new brands products and services) 

  • it will help to keep the ones you have buying from you and possibly referring others to you (FAST FACT*:71% of consumers who received a quick response on social media would recommend the brand to others)

  • you're less likely to lose customers to your competitors who do have a social media presence (FAST FACT*:63% of consumers who search for businesses online are more likely to use ones with an informative social media presence)  


You may be thinking, the pool is already full, but nothing could be further from the truth. Having your business on social media validates your brand. Have you ever tried to look up a business only to find they don't have ANY social media presence on Facebook, Twitter, Pinterest, LinkedIn, Instagram, etc.? You may have caught yourself thinking "are they legit?" or, "are they really professional?" or, the WORST case scenario, "is there something wrong with this company?"

You want your social media messages to let consumers know you value communication (which means you VALUE your customers).

So, let me help you get in the water - no swimsuit required! :)


 *stats via HootSuite​